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COL Financial Philippines: A Basic Guide to Stock Investing

Are you looking for something that will help grow your hard-earned money? If so, why not invest in the stock market? Looking back in history, many have proven the success in investing in a right and quality stocks and it gives greater returns compared to other investment programs.

Beginners don’t have to worry if they don’t have any idea about this stock investment. Our current generation is now in the information era. There are online programs that will help them learn new things easily about finances and investments.

If you want to invest in the stock market even without any background or idea, you can use online stock brokers like COL Financial. It makes investing easier and affordable.

It is suggested to beginners to consider opening an account in COL Financial Philippines.

What is COL Financial Philippines?

It is known as CitiSecOnline. It started in 1999. COL Financial is considered the leading and fastest-growing online stockbroker in the Philippines. The company has been using its online program to assist Filipinos to invest in the stock market. They offer low-priced and easy ways to help with stock investing. 

What can COL Financial Help You?

COL Financial is an online stock program. It allows a user to buy and sell a stock. COL Financial provides its users with the knowledge they need for stock investment. It also provides the tools required to invest. They also give the latest information to help in making smart investment choices

Its program offers a wide range of trading and information services such as:

  • Real-time trade executions
  • Automatic placement of orders and executions using the internet
  • Access to on-going stock quotes and other market statistics 
  • Stock market research materials and market commentaries
  • An Online Portfolio Tracker
  • A Price Charting program and Ticket system display 

How to Apply and Open a COL Financial Account?

Before you can start investing, you must apply first for an online stock brokerage account.

Any individual who is of legal age can apply for a COL Financial account. Both Filipinos and foreigners are qualified to apply. It also accepts applications from foreign residents in the Philippines and OFWs. 

An In-Trust Account for minors can be opened by any legal guardian. It is a very ideal and practical way to prepare for their child’s future educational funds.

Follow the necessary steps listed below on how to open a COL Financial account

Step 1: Choose Your Preferred Account Type

There are three types of accounts in COL Financial. Each account can fit a person’s specific budget, needs, and financial goals. 

  • COL STARTER – Least Investment: P1,000. 

This is ideal for stock market beginners. It is an entry-level account used in long term investments. It allows access to basic research reports, and standard market information. It provides an end-of-the-day charting data. 

  • COL PLUS – Least Investment: P25,000

This is an account for active traders. They are individuals who buy and sell stocks for short-term profit. This account provides streaming quotes and comprehensive research reports. It allows live chart data with some customizable features. 

  • COL PREMIUM – Least Investment: P1 million

This account is for premium investors who are willing to invest a large amount of money in the stock market. It enables access to all the available features. It also grants help from a dedicated personal relationship manager.

Step 2: Collect the COL Financial requirements needed for the application

Download, print, and fill up the necessary details in the following forms: 

  • Customer Account Information Form or CAIF
  • Foreign Account Tax Compliance Act or FATCA

You can also ask for a hard copy of the COL Financial in their main office located at 24/F 2403-B East Tower, Philippine Stock Exchange Center, Exchange Rd. Ortigas Center, Pasig. 

Provide a photocopy of any of the following government-issued IDs:

  • Valid Passport
  • Philippine-issued Driver’s License
  • SSS ID or UMID
  • A GSIS ecard plus
  • Professional Regulations Committee or PRC ID
  • Voter’s ID issued by the COMELEC
  • For those opening an In-Trust account: birth certificate of the beneficiary

Also, it is a must to have a Tax Identification Number or TIN. Whether the applicant is unemployed or a foreigner.

Non-resident foreigners and unemployed Filipinos can apply for a TIN. They will fill in the BIR Form 1904. File this together with a copy of your birth certificate. Non-resident foreigners need a passport to file for a TIN. 

Resident foreigners should submit additional documents. These prove that they are legally working in the country. The documents are from the Department of Labor and Employment. They are Alien Certificate of Registration or Work Permit.

Step 3: Send all forms and requirements to COL Financial

Submit your COL Financial documents for verification using these two methods:

  1. Go to COL Financial’s business center in person.
  2. You can send it through the mail. 

Note: If you are an Overseas Filipino Worker, you can send it via any iRemit branch abroad. 

If you choose to go in person, listed below are the locations of COL Financial branches: 

  • Pasig COL Financial Business Center 

Address: 2403B East Tower, PSE Centre, Exchange Road, Ortigas Center, Pasig City 1605, Philippines

Telephone Number: (+632) 651 5888 

  • Makati COL Investor Center 

Address: Ground Floor, Citibank Tower, Valero corner, Villar Streets, Makati City 1227, Philippines. 

Telephone Numbers: (+632) 478 2954, 

  • Davao City COL Investor Center 

2nd Floor Robinsons Cybergate, J.P. Laurel Ave., Bajada, Davao City 8000, Philippines. Telephone Numbers – (+6382) 287 8192, (+6382) 287 8193, (+6382) 287 8194

  • Cebu City COL Investor Center 

Unit B205 Axis Entertainment Ave, Vibo Place, N. Escario St. Cebu City, Philippines. Telephone Numbers – (+6332)261-8601, (+6332)261-8615, (+6332)261-8624

  • Ilocos COL Investor Center 

Level 2, Unit 242 Robinsons Place Ilocos Expansion Mall, Brgy. 1, San Nicolas, Ilocos Norte. Telephone Numbers – (+6377)677-3445, (+6377)677-3443, (+6377)677-3442

They are all open on Mondays to Fridays from 8:30 AM to 5:30 PM.

In case you live far from the listed business centers, you can instead mail your documents to any of the addresses. Make sure to use a standard letter envelope. It will ensure a faster delivery to COL Financial Business Center. 

Once they have received your documents, a sales officer will contact you. They will schedule a video conference call at your convenience. 

When you have submitted the complete requirements to COL Financial, they will issue an eight-digit COL account number. Keep a copy of this 8-digit number. You will need this to fund and log on to your COL account. 

Step 4: Fund Your COL Financial Account

You can fund your COL Account using any of the following methods. 

  • COL Financial Business Center – this is located in 2403-B East Tower, PSE Centre, Exchange Road, Ortigas Center, Pasig City, Philippines 1605. You fund your COL account in person if you go to this branch.
  • Payment of Bills Online – you can fund your account using online banking or mobile app. You can pay through BDO, BPI, AUB, Chinabank, Metrobank, Unionbank, and Robinsons Bank.
  • Payment of Bills Over-the-Counter – you can pay in bank tellers of any of the following banks. You can pay in BDO, BPI, AUB, Metrobank, Chinabank, Unionbank, and Robinsons Bank. All banks except for AUB and Robinsons Bank have a transaction fee of P7 – P110.
  • Fund your account using Overseas Remittance. You can pay it using BDO Kabayan Bills Bayad, BDO Overseas Remittance or iRemit. 

Make sure that you fund your account within three months after document submission, or else, you will need to file a new application with COL Financial. 

In funding your account, you have to indicate your full name and 8-digit COL account number.

This will make sure that the payment will be credited in one to three days. 

Step 5: Accessing your COL Financial Account Online

After COL Financial confirms the receipt of your payment, your online account is activated. You will receive an email containing your account number and password. 

Go to the COL Financial website and use the details sent in the email. The user ID will be your 8-digit COL account number. 

Change your account password as soon as you log in for the first time. This is to secure your COL account. You can change your password by going to the Home Tab and clicking on “Change Profile.”

Click on the Edit button beside the “Password.” This is located in the next column. 

Type in your present and new password. Your password must be 8 to 12 characters long with at least one uppercase and one lower case. It must also contain at least one number. 

Key in your new password again and click on the Change Password button.

You can now use your new password to start investing. You can start using your COL Financial online account. 

How Can You Use Your COL Financial Trading Platform?

If you want to check if your funds are credited in your account, just log onto your online account. Click on “Trade” and select “Portfolio.”

You will see the “Cash Balance Table” that is found on the upper left part of the web page. This shows the amount available to buy stocks. 

Keep in mind that the trading in the Philippine Stock Exchange happens on Mondays to Fridays. It is open five days a week except for national holidays. Trading starts from 9:30 am to 12:00 pm and 1:30 pm to 3:30 pm. If the stock market is closed, you cannot buy or sell.

It is important to do enough research before engaging in the stock exchange. 

Withdrawing Cash from Your COL Financial Account

Upon selling or buying your stock, you can withdraw it if you want. You can choose between withdrawing manually or online.

Below are the steps on how to do online withdrawal:

Step 1: Always remember that you need to log in to your COL Financial Account

Step 2: Go to the ‘Trade’ tab and look for the ‘Portfolio’ link. You need to click on the ‘Withdrawal Request’  

Once you click on the Withdrawal Request, the website will ask for your withdrawal details. 

Step 3: Fill out all the important details and choose the preferred withdrawal settlement options. 

You can choose between having it deposited in your COL enrolled bank account or claim the check from any COL business center.

Step 4: Submit the request once you have finished all the details. 

How to withdraw manually?

If you want to withdraw manually, you must download and print the fund withdrawal form. Fill up the form and send the form to any of the following options:

  • Send it via mail to COL Business Center in Ortigas, Pasig
  • Email the form to
  • Fax the forms to COL Financial Accounting Department at (02) 634-6958.

Once your application is approved, you need to call the COL Business Center at 6-333-777. Ask for the confirmation of when the check is available for pick-up.

If you want to check the status of your Withdrawal Request, you can use the Online Withdrawal Facility. When you click on the Withdrawal Request, it will show the details of your request. 

If the status shows ‘Received’, you can still edit the withdrawal request. You can still cancel it if the request is still pending. Once the request is processed, you will be unable to change or cancel it. 


Choosing the best online stock broker for your needs is a delicate process. You must ensure that you have done enough research to decide which online stock broker is right for you. 

COL Financial or other online stockbrokers do offer free seminars. Attending such can help you gain enough information to decide.

Also, check if they have a free trial period. It will allow you to see if the platform they have is the right fit for you. You can explore the online platforms to see the advantages and disadvantages. You can also explore the different functions of the website. 

Having enough information will enable you to make the right choices regarding your investments.

Remember to consider the pros and cons of the different online stockbrokers to ensure your peace of mind.

FAQs on COL Financial

What is COL Financial Philippines?

  • COL Financial started in 1999. It follows the vision of allowing low-cost and easy accessible investing means in the Philippine Stock Market. Throughout the years, it has developed a vast array of services to empower a retail investor. 

What services does COL Financial Offer?

COL Financial offers a variety of online services geared towards a host of online trading and information services. Among which are the following:

  • Automatic order placement and execution using the internet
  • Accessible real-time quotes and other market statistics
  • Online portfolio tracker
  • Use of research materials and market commentaries
  • Monitoring price charting program and Ticker system display

How can I contact COL Financial?

You can contact COL Financial using the following numbers:

  • Trunk line – (632) 6365411 
  • Customer Service Hotline- (632) 6-515-888 
  • Fax No. – (632) 636 3512 
  • E-mail – 

You can also visit the following COL business centers for information:

  • COL Financial Group, Inc 

2401-B East Tower Philippine Stock Exchange Center Exchange Road, Ortigas Center, Pasig City 1605 Philippines 

  • COLFinancial Customer Service Center 

2403-B East Tower Philippine Stock Exchange Center Exchange Road, Ortigas Center, Pasig City 1605 Philippines

Who can apply for a COL Financial Account?

Any individual who is able to provide the required documents can apply. They must be of the legal age of any nationality to apply. 

Can OFWs Open A COL Financial Account?

Yes, there are no constraints to a place of residence.

How Can I Open A COL Financial Account? 

You must first decide on the kind of account you want to avail of. After deciding, you must provide the necessary forms and documents. Upon approval, you need to fund your account. 

What is the amount needed to open an account in COL Financial?

  1. The minimum deposit for Starter Account is Php 1,000.
  2. The minimum deposit for Plus Accounts is Php 25,000.
  3. The minimum deposit for Premium Accounts is Php 1,000,000.

When Can I Start Trading Stocks?

Once initial funds have been received and cleared, you can start trading. This can take 1-3 days depending on your bank’s clearance. 

Do you want to invest in stocks but you don’t have money to start on? Let Cash Mart help you to start building your future funds!

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